The Challenge of the New Data Mark Elliot, Social Sciences University of Manchester January 2013
[email protected] Data, data everywhere Dramatic changes in the type and scope of data available for social research New types of data and new controllers/archives
Social media data growth Commercial data New data linkage developments New data being linked. New forms of Combining, enhancing, fusing, linking,
merging data More detail Opportunities Big data and commercially owned data
Strong and enriched traditional data sources: cohort studies, surveys combining attitude and physiological data. Analysing the data layer/web 3.0 represents a significant challenge.
Accounting for the links? Accounting for contradictions? What does sampling mean? It might well have more in common visual image processing than orthodox data analysis.
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Data Impact Research Findings
An Socio-ethical Turning Point? An Socio-ethical Turning Point? An Socio-ethical Turning Point?
An Ethical Headache Access and ownership charges and rights Citizens and data ownership Confidentiality privacy and data protection:
lack of clarity. Risks to third parties. Best practice: New codes of practice? New forms of consent?
Privacy/Disclosure remain important All surveys on the topic indcate this Privacy and Disclosure There is a close connection between our
ability to control of who has access to our information and our ability to create and maintain different sorts of social relationships with different people; Rachels(1970)
So Disclosure is: The mechanism by which we operate our privacy. This rather than the information itself is why nonconsensual disclosure is problematic. Non-consensual disclosure subverts the psychologically critical process of self-disclosure.
And privacy is.... Critical to our the formation of our identities Analysing the data layer web 3.0 represents a significant challenge.
Retaining a functioning privacy is in the world of linked data is a challenge. We can do this but It will require significant research effort and policy will
The Role of Identity Social Philosophy: Identity is represented to others through self disclosure; Goffman OTOH our identity is in part formed through our interactions with others and their
representations to us; Mead So joining the dots.... Privacy concerns personhood: My/Our identity My/Our sense of self
To understand the meaning of privacy in a cultural context one must refer to processes of Autonomy Locus of Control
Identity Privacy Disclosure I would argue therefore
That our data and our selves are intrinsically intertwined. That what happens in the data layer will have a transformative effect on how we think about ourselves as individuals and collectively. And therefore the need for a sociology of data is
paramount. Sociologies of Data Our Data Our Selves: How does data impact on how we view our selves, our identity, our society?
How do our attitudes affect how we view data? How do new forms of (ubiquitous) data impact on a norms, attitudes and values? Is informational privacy the main contact point between our digital and socio-physical identities?
Sociologies of Data Our Data Our Society: How do the control processes for data reflect and affect existing social structures? How are data shaped by the institutions and objectives that produce them?
How are institutions affected by data about/within them? Where are the main sources of data outside the academy? How are they used? How does ownership affect use?
Sociologies of Data Our Data Our Research: How do we define data in the social sciences? Can social science adapt to use any form of social data? Can a meaningful data ontology be developed?
Where are data becoming big data? Are these transformative, or just old wine in new bottles? Where are data now providing new departures in the social sciences? How does ubiquitous data affect the centrality of
theory? To Conclude: Analysing the Data Layer/Web 3.0 represents a challenge. Retaining a functioning privacy in the world of
linked data is a significant challenge. We can do this but It will require significant research effort and policy will
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