Tourism Life Cycle - The Butler Curve - PHS GEOGRAPHY

Tourism Life Cycle - The Butler Curve - PHS GEOGRAPHY

TOURISM LIFE CYCLE THE BUTLER CURVE I M PA C T S O F T RAV E L A N D T O U R I S M TOURIST AREA LIFE CYCLE (BUTLERS CURVE - 1980) Exploration involvement

Development Consolidation Stagnation Decline Rejuvenatio n Number of tourists BUTLERS CURVE (1980) Exploration Time

EXPLORATION characterised by small numbers of tourists adventurous visit new places attracted by some unique feature few tourist facilities reliance on local facilities high level of contact between tourist & host small impact on the host community. Number of tourists BUTLERS CURVE (1980)

Involvemen t Exploration Time INVOLVEMENT local residents begin to provide facilities for tourists high degree of contact between tourists & locals locals may start to change usual patterns to accommodate tourists pressure on local government to provide more & better facilities for tourists.

Number of tourists BUTLERS CURVE (1980) Development Involvemen t Exploration Time DEVELOPMENT tourism market: well-defined because of promotion at tourist generating areas local control of facilities & development of

tourism starts to decline international organisations take root (Holiday Inn, Hilton) physical nature of resort changes (not universally accepted) number of tourists approaches (or exceeds) local population (take notice at this point, can start to see negative impacts) type of tourist mainstream, conservative Number of tourists

BUTLERS CURVE (1980) Consolidation Development Involvemen t Exploration Time CONSOLIDATION rate of increase of tourist arrivals starts to decline (even though absolute numbers may still grow). number of tourists now exceeds local population

marketing & promotion well developed market is almost saturated, therefore new development/building slows down growing discontent among host population BUTLERS CURVE (1980) Number of tourists Stagnation Consolidation

Development Involvemen t Exploration Time STAGNATION peak number of visitors has been reached (carrying capacity) environmental, social & economic problems (beach erosion, local businesses sold, dissatisfaction with locals) area is not as popular with tourists (beach is dirty, crowded, not enough parking) original features which attracted tourists in

the first place will have been supplemented by new attractions. (theme parks, museums, bungee jumping, something that wasnt there before) BUTLERS CURVE (1980) Number of tourists Stagnation Consolidation Development Involvemen t

Decline Immediate decline Exploration Time IMMEDIATE DECLINE & DECLINE immediate decline: an abrupt death of the resort decline: a more gradual decline, where number of visitors gradually tapers off infrastructure changes

(hotels converted to condominiums because not enough visitors) local population begins to buy tourist facilities because of affordability BUTLERS CURVE (1980) Rejuvenation Reduced growth Number of tourists Stagnation

Stabilisation Consolidation Development Involvemen t Decline Immediate decline Exploration Time

STABILISATION, REDUCED GROWTH & REJUVENATION Stabilisation: the area stabilises and changes very little over time Reduced growth: the area continues to grow but at a reduced rate of growth Rejuvenation: can take place in 2 ways: building a new attraction taking advantage of previously untapped resources. Strong government or corporation involvement BUTLERS CURVE (1980) Rejuvenation Critical range of

elements of capacity Reduced growth Number of tourists Stagnation Stabilisation Consolidation Development Involvemen t

Decline Immediate decline Exploration Time CRITICAL RANGE OF ELEMENTS OF CAPACITY This is the stage when carrying capacities become critical (cc has been reached) can be exceeded or managed Tourism Carrying Capacity:The number of visitors that an area can

accommodate before negative impacts occur, either in the physical environment, the psychological attitude of the tourists, or through the social Assumes destination went all acceptance level of the hosts. stages (exploration)

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