Charlene Mathonsi (Co-founder/Farmer) [email protected] The Team Douglas Alexander CoFounder Farmer 35 Years experience Charlene Mathonsi Co-Founder Farmer 8 Years experience Farmers PROBLEM STATEMENT SOLUTION TO THE PROBLEM FLOWER SEED PRODUCTION IN RURAL FARMING AREA
PRODUCTION MODEL RE-SELL RAW SEED RE-PURCHASE RAW SEED HOLLAND PURCHASE RAW SEED FARMERS SELL RAW SEED BUSINESS MODEL
CASH BREAKDOWN YEAR 1 PLAYERS EXPENSES $ REVENUE $ HOLLAND 500.00 50,000.00 FARMERS 30,000.00 300.00
TOTAL 30,500.00 $50,300.00 $19,800.00 CASH BREAKDOWN CASE 2 YEAR 1 PLAYERS EXPENSES $ REVENUE $ HOLLAND
500.00 30,000.00 FARMERS 18,000.00 300.00 TOTAL $18,500.00 30,300.00 $11.800.00
EXPENSES YEAR 1 ACTIVITY MONTH UNIT COST USD $ TOTAL COST USD $ SEED DISTRIBUTION NOVEMBER 580.00 580.00
M&E OF FARMERS DECEMBER JUNE 620.00 4,340.00 PICK UP SEED TRANSPORT JUNE 800.00 800.00
SEED CLEANING JULY TRANSPORT TO HARARE AUGUST TOTAL 2900.00 800.00 800.00 2,800.00
9,420.00 Current Market Landscape MILESTONES YR 1 Construction of shed Training of prospective growers YR 2 Implementation Recruit field officers YR 3 Marketing Continued Growth INVESTMENT AND USE OF PROCEEDS
YEAR ACTIVITY USD $ YR1 CONSTRUCTION OF SHED TRAINING GROWERS 15,000.00 2,500.00 2,500.00
15,000.00 YR2 IMPLEMENTATIO N RECURIT FIELD OFFICERS 5,500.00 7,200.00 7,200.00 5,500.00 YR3
MARKETING CONTINUED GROWTH 2,000.00 11,000.00 2,000.00 11,000.00 43,200.00 22,700.00 TOTAL INVESTOR
20,500.00 Investment Highlights WHY Started in 2011 with 40 growers. 2016 Season we have140 growers Waiting list of 200 growers wanting to grow seed in an area with 2000 farmers 2016 approached by an NGO to implement model in new areas. Charlene Mathonsi (Co-founder/Farmer) [email protected]
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