SOCIAL BELIEFS and JUDGMENTS

SOCIAL BELIEFS and JUDGMENTS

social cognition beliefs and judgments Schemas and scripts What we know and believe affects Perceptions Judgments

Behavior Remember these items dog cat horse carrot tiger lion antelope giraffe cow fox mouse wolf bear lettuce pea broccoli cabbage bean potato shark cauliflower artichoke

Self-fulfilling prophesies We sometimes get what we expect to get We may make this happen We can fight against this tendency Smart and dumb rats

or students 10 9 8 7 6 5

4 3 2 1 0 smart

dumb Non-verbal communication Useful especially when intentional Meaning differs among people some good at concealing, others not

Differs among cultures Facial expressions Probably not universal except at extremes Do not reliably reveal emotion unless intended

Cannot be used for lie detection even with training attribution theory Fritz Heider Edward Jones Harold Kelley

EXPLAINING EVENTS OTHERS BEHAVIOR OUR OWN BEHAVIOR SHE SMILED AT HIM

WHY? TWO BASIC CHOICES INTERNAL ATTRI BUTION EXTERNAL ATTRIBUTION INTERNAL

SHE WAS HAPPY SHE WAS FLIRTING

SHE WAS FURIOUS BUT PRETENDING SHE WANTED SOMETHING EXTERNAL HE SMILED AT HER HE WAS CUTE HE WAS A CUSTOMER AT

MCDONALDS AND SHE HAD TO SMILE SOMETHING TICKLED HER Discounting principle Is in a TV commercial so Probably doesnt really love the product

Is the defendants best friend so Probably is not telling the truth Augmenting principle Works for the competing company so Probably really does like the product

Is the defendants enemy so Probably is telling the truth KELLEYS THREE FACTORS consistency distinctiveness

consensus FUNDAMENTAL ERROR OVERESTIMATE INTERNAL OF OTHERS OVERESTIMATE EXTERNAL OF SELVES

IGNORING BASE-RATE VIVID OR RECENT CASE PARTICULAR VS GENERAL BUT PREJUDICE BASED ON TOO MUCH EMPHASIS ON GENERAL

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