2016 HOLDEN SCRAMBLE SPONSORSHIP EVENT OVERVIEW The 2016
2016 HOLDEN SCRAMBLE SPONSORSHIP EVENT OVERVIEW The 2016 Holden Scramble season marks an incredible milestone for the event as we celebrate not only 25 successful years of Australias largest pro-amateur teams event, but we celebrate 25 years of partnership with Holden, one of the longest standing sports partnerships outside of motorsport. The continued support from our Holden Dealers through local sponsorship of our clubs and communities, is an integral component to the success of this long running event. FAST FACTS ABOUT THE SCRAMBLE Its Australias longest running, largest and most popular club teams event Over 970,000 golfers have participated More than 14,000 cars have been sold as a result of the event
There are over 150 Holden Dealerships supporting it nationally Its Holdens longest sponsorship outside Motorsport EVENT OVERVIEW HOLDEN SCRAMBLE 4 person Ambrose event Each players receives a Callaway Golf Hat as a gift, and plays for prizes provided by Callaway
Each player receives a $550 Cashback offer on the purchase of a new car. Played at three levels: 1. Local Event: March September, 460 Local events nationally sponsored by local dealers 2. Regional Final : October, 30 events nationally (PGA Professional joins the team) 3. Championship Final : November/December, Queenslands Sunshine Coast CASHBACK OFFER Each player receives a $550 Cashback on the purchase of a new car! All participants receive the cashback offer on two occasions per year; on the day of Local Event and in post event mail out The Cashback is eligible for the player and his/her immediate family
Valid for any car purchased between 1 March 2016 and 28 February 2017, regardless of when the player participated in a Holden Scramble. All Golf Club employees who have minimum 6 months full time employment at the club are eligible The Cashback can be redeemed up until 30 June 2017 The Cashback is supplied by GM Holden, meaning it comes off the best price YOU can offer. CASHBACK OFFER LEVERAGE YOUR INVOLVEMENT
Promote it within your Dealership who knows which customers are golfers, or who has a parent that plays? Educate your sales team about the offer Get involved in the event make sure the players remember you and your dealership! Think of ways to get players to visit your dealership after the event special service offers, test drives, Holden Young Lion Clinic SPONSOR BENEFITS
SPONSORING AN EVENT As a sponsor of a Local Event, you will receive: Naming sponsorship of that event (XYZ Holden Scramble at ZXY Golf Club) 8 guests spots on the day your guests dont need to have an official handicap but will receive the Cashback offer a great bonus for existing or new customers! Dealership recognition on event webpage displayed on Holden Scramble website with direct link to your URL and contact details Conduct follow up marketing and messaging to the database of participants from Local Event
SPONSOR BENEFITS SPONSORING AN EVENT As a sponsor of a Local Event, you will receive: Signage and car display opportunity Every participant on the day receives a $550 Cashback offer Opportunity to include a special offer to participants through promotional voucher Opportunity to speak at presentations on the day of the event
Opportunity to coordinate a Holden Young Lion Professional to entertain you and your guests at the Holden Scramble SPONSOR PROMO MATERIAL Each sponsoring dealer will receive Sponsor Point of Sale Material including: 1. Windscreen Hangers for your showroom and event car display 2. Cashback Counter Stand 3. Event Posters to promote the event in your showroom 4.
Cashback and sponsorship information and checklist 5. Email template and electronic promotional material CONSIDERATION XYZ LOCAL EVENT DATE: TIME: VENUE: CONTACT: ANTICIPATED FIELD SIZE: INVESTMENT
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