Public Relations - Oklahoma State University-Stillwater
Public Relations What is public relations? Public relations is a management tool for leaders in business, government and other institutions to establish beneficial relationships with other institutions and groups
Four steps necessary for PR First, identify your publics--your existing relationships Second, evaluate the relationships using research Design policies to improve the relationships
Implement the policies enlightened selfinterest Role of public relations in a democracy A way for public to speak its desires & interests to organizations A way to achieve mutual adjustments
between institutions and groups A safety valve for freedom An essential element to keep us informed Can help activate social conscience of organizations where we work
Origins of public relations Moguls in trouble Vanderbilt
social Darwinism Ivy Lee Rockefeller Ludlow Massacre Philanthropy Public relations on a new scale
World War I George Creel--Creel Committee World War II Elmer Davis--Office of War Information Corporate giving Minneapolis--5% club United Way campaigns Edward Bernays Freuds nephew
WWI Creel Comm. 1923 Crystallizing Public Opinion 1955 Engineering of Consent Social responsibility Structure of public relations
Arthur Page at AT&T PR as a management function External relations Internal relations Media relations PR agencies PR services Publicity &
promotion Lobbying Political communication Image consulting Financial PR Fundraising Contingency planning Polling Events coordination
PR and advertising Both persuade through mass media PR shapes org policy Sells points of view and images PR tries to influence media to tell its story a certain way Integrated marketing
communications Hot new buzz word. IMC--attempts to coordinate advertising as a marketing tool with promotion and publicity of the sort that PR experts can provide. Ad agencies move into PR Overlap in institutional advertising Media relations: crisis management Open media
relations Tylenol case history Proactive media relations Persian Gulf Steps in Tylenol case Halt Tylenol manufacture & distribution Remove Tylenol
from stores Launch massive ad campaign to exchange Tylenol for safe product Staff press center 50 PR experts for media & consumers Ordered internal co. investigation Full cooperation with govt investigators
Tamper proof pkg. Proactive media relations Crisis management seize leadership on a story Persian Gulf war Pentagon spokesman with Defense Secy & Chiefs of Staff Lots of news briefings
Adversarial media relations General Motors 1954 severed media relations with information boycott Mobil oils Herb Schmertz attacked media critics Use of paid advertising, advertorials Use corporate reps to tell Mobils side Respond to any media criticism of oil industry Professionalization of PR
Tarnished image PT Barnum Huckster whitewashing Flaks public information, public affairs, corporate communication departments Standards,certification, accreditation Professional associations
The website for handing in online assignments is our section's QuestromTools (QM222 D1 Fall2016) website. Grades will also be posted on this website. QM222 Fall 2016 Section D1. ... Occupation, information on jobs or lack of jobs, income, etc.
Food Chain. Is a flow diagram that begins with a plant and shows how food/energy is passed through a series of organisms in a community. Each organism feeds on the one before it. A food chain ends when there is...
The Schools were identified to be having problems by TAACC trained Independent Budget Monitors (IBMs), the problems were verified by TAACC Programme Officers and therefore a need for a community scorecard intervention in the 3 schools . 6/27/2019. The Apac...
Cover Letters. Attention - Grab their attention by telling why you are submitting your resume. ... Changed heading color to match the theme. Sample Letter using AIDA. Dear Ms. Cook, I would like to apply for the Customer Service position...
Completing the UCAS application. ... Student support arrangements - this is the local government that you will the funding for your student loan - MOST LIKELY Nottinghamshire. Have you ever lived or worked in the EU? Do you have a...
The disguise fooled Thrym. He ordered that Thor's hammer be laid in the lap of the bride. At that, Thor grabbed his hammer, struck Thrym with it, and left the land of the giants. topic events theme Perseus and Medusa...
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