PowerPoint Presentation to Accompany Chapter 8 Communicating and

PowerPoint Presentation to Accompany Chapter 8 Communicating and

PowerPoint Presentation to Accompany Chapter 8 Communicating and Sharing: The Social Web Objectives 1. Compare Different Forms of Synchronous Online Communication 2. Compare Different Forms of Asynchronous Online Communication 3. Discuss the Impact of Social Media in Society 4. Locate User-Generated Content in the Form of a Blog or Podcast

Copyright 2017 Pearson Education, Inc. 2 Objectives (Cont.) 5. Discuss How Wikis and Other Social Media Sites Rely on the Wisdom of the Crowd 6. Explain the Influence of Social Media on Ecommerce 7. Develop a Brand Marketing Strategy Using Social Media and Other Online technologies Copyright 2017 Pearson Education, Inc.

3 Compare Different Forms of Synchronous Online Communication Objective 1 Copyright 2017 Pearson Education, Inc. 4 Talk to Me Synchronous Online Communication Happens in real time

Two or more people online at the same time Objective 1 Copyright 2017 Pearson Education, Inc. 5 Talk to Me Chat & IM Chat Allows you to talk to multiple people at the same time in a chat room Facebook, Google+,

Google+ hangout Instant messaging (IM) Allows you to talk to one person at a time iMessage, Skype, AIM Objective 1 Copyright 2017 Pearson Education, Inc. 6 Talk to Me Voice Over Internet Protocol (VoIP)

Make calls from your computer or mobile device from anywhere you have Internet access Apple FaceTime, Skype Video chat with a webcam Objective 1 Copyright 2017 Pearson Education, Inc. 7

Compare Different Forms of Asynchronous Online Communication Objective 2 Copyright 2017 Pearson Education, Inc. 8 Leave a Message Asynchronous Online Communication Communication that does not require participants to be online at the same time Email

Text and multimedia messaging Forums/discussion boards Objective 2 Copyright 2017 Pearson Education, Inc. 9 Leave Me a Message How Do You Read and Send Email? Uses store-and-forward technology Two ways to access your messages:

Email client Webmail interface email available online anywhere Captcha Completely Automated Public Turing Test to Tell Computers and Humans Apart Difficult for automated software to read Relatively easy for humans to read Objective 2 Copyright 2017 Pearson Education, Inc. 10

Leave Me a Message How Do You Read and Send Email? Email advantages: Access email from a PC, phone, or tablet Have multiple email accounts Email disadvantages: Messages are not secure Can be scanned by employers Objective 2 Copyright 2017 Pearson Education, Inc. 11

Leave Me a Message Parts of an Email Message Objective 2 Copyright 2017 Pearson Education, Inc. 12 Leave Me a Message Text and Multimedia Messaging Short Message Service (SMS) Brief message sent to another mobile

device Multimedia Message Service (MMS) Allows images and videos Objective 2 Copyright 2017 Pearson Education, Inc. 13 Leave Me a Message Forums and Discussion Boards One of the first forms of social media

Like chat but not in real time Often found on technology and product websites User support system Referred to as a community Most are moderated Require you to create an account Objective 2 Copyright 2017 Pearson Education, Inc. 14

Discuss the Impact of Social Media in Society Objective 3 Copyright 2017 Pearson Education, Inc. 15 Theres a Place for Everyone Social Media Social media is a collection of tools that: Create user-generated content Connect

Network Share video, images, and music Sometimes called Web 2.0 Second screen the use of a computer or mobile device while watching television to interact with other viewers or enhance content Objective 3 Copyright 2017 Pearson Education, Inc. 16 Theres a Place for Everyone Social Network Sites

Facebook Launched in 2004 for Harvard students 2006 opened up to anyone Business Social Networks LinkedIn Virtual Worlds Massively multiplayer online role-playing games (MMORPG) Objective 3 Copyright 2017 Pearson Education, Inc.

17 Theres a Place for Everyone Social Video, Image, and Music Sites Video YouTube Largest online video-hosting site in the world Viral video a video that becomes extremely popular Images Flickr is the largest Music

Pandora Objective 3 Copyright 2017 Pearson Education, Inc. 18 Locate User-Generated Content in the Form of a Blog or Podcast Objective 4 Copyright 2017 Pearson Education, Inc.

19 Get Your Word Out User-Generated Content Content Created by Non-professional Writers and Photographers Videos Photos Writings Recordings Objective 4 Copyright 2017 Pearson Education, Inc.

20 Get Your Word Out Blogs Web log (Blog) is an online journal Blogger WordPress Video log (Vlog) is a video journal Blogosphere All blogs on the web and connections among them Microblogging

Posts are limited in size Twitter Tumblr Objective 4 Copyright 2017 Pearson Education, Inc. 21 Get Your Word Out Podcasts Digital media file Prerecorded radio- and TV-like show

Distributed on the web Allows Time shifting Location shifting Objective 4 Copyright 2017 Pearson Education, Inc. 22 Get Your Word Out RSS RSS (Really Simple Syndication) is a format used to

distribute web feeds that change frequently Saves you time Subscribe to sites Examples Blogs Podcasts News Objective 4 Copyright 2017 Pearson Education, Inc. 23

Get Your Word Out Crowdfunding Used to fund start-up, social, and charitable projects Raise money from multiple small investors Replaces the need to take out traditional loan Examples: gofundme.com kickstarter.com indiegogo.com Objective 4 Copyright 2017 Pearson Education, Inc.

24 Discuss How Wikis and Other Social Media Sites Rely on the Wisdom of the Crowd Objective 5 Copyright 2017 Pearson Education, Inc. 25 The Wisdom of the Crowd Wikis

Users edit content, even if written by someone else Designed for collaboration Wikipedia Most well-known Not the most reliable for academic research Objective 5 Copyright 2017 Pearson Education, Inc. 26 The Wisdom of the Crowd

Social Review Sites Users review hotels, movies, games, books, and other products/services TripAdvisor epinions Yelp Objective 5 Copyright 2017 Pearson Education, Inc. 27 The Wisdom of the Crowd

Social Bookmarking and News Sites Social Bookmarking Sites Save and share your bookmarks or favorites online Social News Sites Online news sites Users submit content they discover on the web for others to see and discuss Objective 5 Copyright 2017 Pearson Education, Inc.

28 Explain the Influence of Social Media on E-commerce Objective 6 Copyright 2017 Pearson Education, Inc. 29 E-Commerce Types of E-Commerce Using social media sites to sell products and services

Business on the web Categories: B2B (Business-to-business) B2C (Business-to-consumer) C2C (Consumer-to-consumer) Objective 6 Copyright 2017 Pearson Education, Inc. 30 E-Commerce How Safe is My Credit Card?

Consumers provide personal information Shop at well-known sites Use third-party payment sites Make sure website is using Secure Sockets Layer (SSL) security Objective 6 Copyright 2017 Pearson Education, Inc. 31

Develop a Brand Marketing Strategy Using Social Media and Other Online Technologies Objective 7 Copyright 2017 Pearson Education, Inc. 32 Build a Brand Facebook Pages Used to promote an organization, a product, or a service

Can have more than one administrator Objective 7 Copyright 2017 Pearson Education, Inc. 33 Build a Brand Twitter Only one type of account Hashtag Objective 7

Copyright 2017 Pearson Education, Inc. 34 Build a Brand Search Engines Most people begin by using a search engine Want your site to appear on first results page Search engine optimization Make a website easier to find

Objective 7 Copyright 2017 Pearson Education, Inc. 35 Questions Copyright 2017 Pearson Education, Inc. 36 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical,

photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright 2017 Pearson Education, Inc. 37

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