Precision Content Tools, Techniques, and Technology The evolution

Precision Content Tools, Techniques, and Technology The evolution

Precision Content Tools, Techniques, and Technology The evolution of structured authoring Valuable Content Transformed Document Digitization XML and HTML Conversion eBook Production Hosted Solutions

Big Data Automation Conversion Management Editorial Services Harmonizer www.dclab.com Confidential & Proprietary 2 Experience the DCL Difference DCL blends years of conversion experience with cutting-edge technology and the infrastructure to make the process easy and efficient.

World-Class Services Leading-Edge Technology Unparalleled Infrastructure US-Based Management Complex-Content Expertise 24/7 Online Project Tracking Automated Quality Control Global Capabilities www.dclab.com Confidential & Proprietary 3

We Serve a Very Broad Client Base . . . www.dclab.com Confidential & Proprietary 4 . . . Spanning All Industries

Aerospace Associations Defense Distribution Education Financial Government Libraries Life Sciences Manufacturing Medical Museums

Periodicals Professional Publishing Reference Research Societies Software STM Technology

Telecommunication s Universities Utilities www.dclab.com Confidential & Proprietary 5 About your presenter Rob Hanna, ECMs President of Precision Content Authoring Solutions Inc. and a director of AIIM First Canadian Chapter Expert in structured authoring and content management practices and technology Instructor at the University of Toronto School

of Continuing Studies Metadata and Controlled Vocabularies 6 Who is Precision Content Authoring Solutions Inc.? We help organizations make their information easier to use Our solutions consist of Content strategy Detailed information architecture Content lifecycle design and development

Turn-key content transformation Tools selection and development Multi-channel publishing www.precisioncontent.com 2015 Precision Content Authoring Solutions Inc. WE ARE YOUR CONTENT TRANSFORMATIO N SPECIALISTS STOP THE INSANITY! Stop throwing more technology at your content problems!

Content problems require content solutions! Before any technology is considered, organizations must first consider their content strategy to fully understand what they need and how they are going to get there. Several factors must be examined. @2015 Precision Content Authoring Solutions Inc. Importance of Content Strategy Survey question #1

What level of structured authoring are you using in your enterprise today? Finding balance DITA/XML is An agnostic structured framework for technical communication An open standard gaining rapid adoption Extensible across industries Lacking a consistent, robust authoring methodology Information Mapping is An agnostic structured authoring methodology for the enterprise A tested proprietary standard with global reach Teachable to any audience or

practitioner Lacking modern technology delivery framework Enter the Precision Content Solution Precision Content is a modern adaptation of methods taught by Information Mapping International over the past 30 years The Precision Content methodology leverages the strengths of structured, topic-based authoring using XML technology for Broad-based content collaboration Robust content lifecycle management Content classification for rapid retrieval, and

Multi-channel publishing. Precision Content is NOT affiliated with or endorsed by Information Mapping International. The Precision Content Framework While the methods can be applied to any structured authoring toolset, it is optimally suited to DITA/XML The Framework consists of a series of DITA constraints domain and structural specializations templates, and stylesheets.

Application of the methodology with the framework provides useful guidance to authors allowing for better consistency across teams Methodology Practice and Principles 2 Distinct forms of Language Arts Language Arts for Personal Response (LAFPR) To emotionally engage the reader Techniques: narrative style varied vocabulary & sentence structure withholding information Writer driven Meant to be READ

Language Arts for Information (LAFI) To convey information that readers need to use Techniques: consistent modular structure concise, direct vocabulary use of graphics Reader driven Meant to be USED Ikea Instructions: LAFI Ikea Instructions: LAFPR The eel-shaped talisman squirms inside the raspy recycled box. A series of quarter turns clock hands marking time bonds back to base. An alphabet of

connections in English and French. A into groove B. C slots into D. Chipboard credenza communicating Swedish hegemony. If novelist Michael Ondaatje wrote Ikea instructions Author/parodist: Geoff Thomas Globe & Mail, August 27, 2009 What is Content? Data Information Knowledge Content Human Factors Engineering

A New Way of Thinking about Content Documentat ion Writing Research Programmed Learning Message Design Precision Content is like software for the brain Instruction al Systems Design

Cognitive Psychology Information typing and classification The cornerstone of the methodology is based on correctly identifying, typing, and labelling blocks of content that comprise a topic Each information type has its own rules and semantics for authoring, labelling, and presentation. Precision Content consists of 5 distinct information types including Reference Principle Concept

Task, and Process. Information Types Reference We will be flying at an altitude of 60,000 feet. Principle Always put on your oxygen mask before assisting other passengers. Flight safety briefing Task

To open the emergency exit, look out the window, pull the lever, and push out the exit door. Process In the event of loss of cabin pressure, an oxygen mask will drop from the overhead compartment. Concept We are a member of the Star Alliance group of airlines.

Thinking about Classification How many words can you memorize in 20 seconds? analyst brake market stapler seat traders alternator scissors investor calculators engine pedal dashboard pen backers marker tape profit starter ruler prospects Thinking about Classification 1. Filter out all of the noise

brake analyst calculator seat tape scissors trader dashboard profit market engine alternator

pen starter backer ruler stapler pedal investor marker prospect Thinking about Classification 2. Break into smaller groupings analyst brake backer calculator dashboard

seat scissors pen engine investor marker profit market starter ruler prospect tape alternator

stapler pedal trader Thinking about Classification 3. Organize words by similarities analyst market backer tape scissors prospect pen ruler

profit trader investor stapler calculator marker alternator pedal dashboard brake engine seat starter Thinking about Classification 4. Classify and label groups Stock market Office supplies

analyst market backer tape scissors prospect pen ruler profit trader investor stapler calculator

marker Car parts alternator pedal dashboard brake engine seat starter Thinking about Classification How well did you do? Stock market Office supplies Car parts analyst stapler

brake market calculator seat trader scissors dashboard investor pen engine

backer marker alternator profit tape starter prospect ruler pedal

Thinking about Classification Now how many words can you memorize in 20 seconds? Vegetables Computer parts Instruments peas hard drive violin endive sound card

harp carrots monitor piano spinach mouse trumpet celery processor

cello broccoli flash drive flute tomato keyboard guitar Structured building blocks of information Meeting 2 sets of fundamental needs

Well-structured content helps The Human Brain Find Understand Use, and Retain Technology Integrate Search Process, and Reuse Excerpt from a medical journal... pN3 description only closely mirrors descriptions for pN3a +pN3b + pN3c Use of footnotes confusing Clinically detected and Not

clinically detected are not exact opposites, and Inconsistent enumeration of lymph nodes Same content after Precision Content 44.2% reduction in word count 20% reduction in passive voice 18.4% increase in Flesch Reading Ease score 30% increase in white space Elimination of footnotes, and Addition of labels and visual elements Survey Question #2 At what stage are you in with your current content project? Content transformation Content conversion and migration to structured authoring presents a

rare opportunity to consider transformation for key, high-value content. Transformation is not conversion and it is not a rewrite it is a teardown and rebuild of content from the ground up. Transformation usually comes with new and complex requirements for content creation, management, and delivery. Content conversion and transformation can easily coexist when planned appropriately. Demonstration Questions? Rob Hanna, ECMs +1 (289) 290-4337 www.linkedin.com/in/singlesourceror [email protected]

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