for Australians by Australians proudly Australian OzNetwork majority
for Australians by Australians proudly Australian OzNetwork majority owned by Australian internet mentoring company, Imperial One Ltd developed from OzSearch, the essential internet directory for Australians live online since September 8th 2000 . a premier Australian online information and entertainment network offering Australian-focussed web sites and services across a broad range of categories content is reviewed and filtered ensuring all elements have the highest quality and integrity operating independently of other major players, allowing us to aggregate the very best content an exciting development plan for the network sees a new Oz web site added every month become part of the action! proudly Australian
our content Effective and dynamic Content with YOU in mind Destination By presenting relevance first, OzNetwork is fast becoming many Australians daily choice Stickiness OzNetwork members quickly realise that both width and depth give a new and valid reason to stay Loyalty Focus OzNetworks customisation features ensuring a personal experience for each member Importance of Your eSales OzNetwork entertains viewers with a balance of dynamic content and advertising in turn attracting and educating your customers and increasing your e-commerce revenues Community Building OzNetwork welcomes feedback and commentary allowing us to keep relevant and fresh
Differentiate Yourself We are not mandated by ownership, our independence allows you to express your brand anyway you choose our content Advertising Dollars OzNetworks fresh approach is yielding exponential viewer activity and thus increased ad $ Build Your Brand OzNetworks world class content and best of breed technology add credibility to your brand Making it relevant to YOU The Gateway to our free network, when you want the best of Australia online. This site is focussed on customisation and personalisation and has been designed as a premier information and entertainment product, programmed to specifically reach the widest possible market. Australias fastest growing Internet search directory, with over 3,000 categories and 30,000 unique listings and is expected to be Australias largest by years end.
Secure web-based email services under the oznetwork.com.au domain and powered by one of the worlds largest providers of web-based email. Comprehensive local and international customisable news service, update throughout the day and enhanced with additional features such as email alert. All the real-time live action of the Australian financial markets. Track share prices and keep up with the latest financial news, brokerage reports and analysis. our content The biggest and best property guide saving you both time and money and making the process simple. Easily customisable local and regional weather and associated information regularly updated. Making it relevant to YOU Find your perfect match using our member-subscription based global dating product. Build a profile, use the match-finder or browse our list of soul mates. Australias only online radio guide offering our users a quick reference to all capital city radio programmes, 24 hours a day.
Australias foremost consumer-oriented free homepage community. Offering Australian-focussed, state-of-the-art, personal publishing tools. A freeware and shareware software archive featuring fast and free downloads of the best software available including our new release and most popular menus. This Australian-focussed resource and general reference web site, providing quick access to information tools, language information, statistics and education guides. A complete guide to both pay and free-to-air television programmes in capital cities. our content Our compelling and challenging pollster on news, sport and politics, demands your point of view. Our qualified astrologer presents daily horoscopes and zodiac profiles in an entertaining format. A complete media guide of local Australian streaming media. reaching Australians OzNetwork Registered User Demographics
Younger Broad Australian Viewership Reach With no less than sixteen targeted web sites within OzNetwork, we appeal to a wide cross section of the Australian online community. Frequency OzNetwork understands the value of developing visit frequency and reducing churn. The OzNetwork Homepage and OzSearch directory currently experience approximately three visits per week with user sessions each lasting up to three minutes. Relationship We will always nurture our relationship with both our public visitors and our valued members. Underway is a plan to build our relationship with each and every one of them via such techniques as guest books, surveys and polls, games of skill, treasure hunts, quizzes and the like. Strategic Targeting OzNetwork can create, plan and book an impactful, innovative and results-oriented campaign, targeted to almost any specified target market within Australia. Matching micro demographic statistics against psychographic reasoning a selection of best placement, best times, innovative creative and relevant links can be implemented to attain a cost-effective brand awareness
exercise and an increased overall brand equity. reaching Australians Audited Figures OzNetwork are committed to publishing audited figures to better define our viewers demographic representation and online habits. benefits The Benefits are Yours! Were new! OzNetwork is a new Australian-focussed portal attracting and capturing a growing number of online users with our relevant information and entertaining content. Were actively promoting! OzNetwork is widely promoting itself as the online australian (sic) via a national public relations, press, magazine and outdoor campaign that intentionally identifies with a number of characteristics found in specific online user groups. Impressive results since the unveiling of this campaign are already being recorded, as the public responds to our simple and positive message. We also building our online brand equity and awareness via a heavyweight online media campaign
across premium Australian sites. Were adding more great content! OzNetwork will continue the momentum and bring more great Australian content to you every month. Stay tuned for our releases of OzShopper and OzHolidays due to market in November. Your message is noticed on OzNetwork! benefits Our focus is to provide the very best of Australia online. We believe at present, that no online publisher presents a truly Australian offering as well as we do. We remain focussed on our market and hence make it relevant for yours. Full Horizontal Banner 468 x 60 pixels $ 60 cpm Large Vertical Banner
120 x 468 pixels $220 cpm South Banner 120 x 468 pixels $260 cpm Large Button 148 x 60 pixels $ 20 cpm run of network rates Square Button 125 x 125 pixels $ 30 cpm
Button 120 x 90 pixels $ 15 cpm Small Button 120 x 60 pixels $ 10 cpm OzNetwork also offers various innovative creative techniques to better attract your customers. Just ask! Full Horizontal Banner 468 x 60 pixels $ 70 cpm Large Vertical Banner 120 x 468 pixels
$240 cpm South Banner 120 x 468 pixels $270 cpm Large Button 148 x 60 pixels $ 30 cpm run of site rates Square Button 125 x 125 pixels $ 40 cpm Button 120 x 90 pixels
$ 17 cpm Small Button 120 x 60 pixels $ 12 cpm OzNetwork also offers various innovative creative techniques to better attract your customers. Just ask! Combination Advertising Packages All package deals must be bought in conjunction with standard banner/button advertising. OzNetwork is confident that these combination packages are innovative, appear with impact and generate results. Premier Sponsorship OzNetwork make available to a few select advertisers the opportunity to become corporate partners via a our special premier sponsorship package. Our premier sponsorship package would be strategically planned with only your target market and advertising objectives in mind. OzNetwork aims to offer the most innovative and impactful creative ideas to deliver tangible results back to you. As a minimum, this package contains;
the Premier Half Banner Advertisement, which is hard-coded into the OzNetwork header and seen throughout the network, a Text Link Advertisement of up to 30 characters, which is hard-coded into the OzNetwork header alongside the OzNetwork logo, the Premier Sponsor: Recognition Rights and Text Link Advertisement positioned under todays date located on the top right hand side of each page across the network, the Targeted Scrolling Marquee (Ticker Tape) positioned on the OzNetwork footer and displays up to 4 targeted brand messages and/or prompts for targeted consumers. Total Investment = $5,000 per week run with us In addition, one or two of the following techniques may also be included into the premier sponsorship package optimise your results. Combination Advertising Packages (continued) Mouse Icon OzNetwork can change the icon of the mouse to represent an advertiser's corporate icon replacing the standard Normal Select and Text Select Pointers which have been set as a default. This
technique will be offered to no more than one advertiser per month, with a maximum period of a month and is only available on select OzNetwork Sites. Total Investment = 5% loading on total package cost Mouse Tail OzNetwork can add a short text message to run behind the Pointer Trail or the mouse's movements. This would appear as a tail. This technique will be offered to no more than one advertiser per month, with a maximum period of a month and is only available on select OzNetwork Sites. Total Investment = 3% loading on total package cost Comet Cursor OzNetwork can combine the Mouse Icon and the Mouse Tail for out of this world impact when visiting a site. This technique will be offered to no more than one advertiser per month, with a maximum period of a month and is only available on select OzNetwork Sites. Total Investment = 7% loading on total package cost eSampling special packages
This technique links an advertising Button (120 x 90) to a relevant product description and an e-request form which needs to be completed and submitted prior to receiving the free product or service. Total Investment = $2.50 per click thru Combination Advertising Packages (continued) Micro Button (88 x 31 pixels) OzNetwork offers new micro button advertising facilities which have been included specifically for sponsorship recognition within the OzTrade Homepage. Whether it be a 'Quote Sponsored By:' or a 'Market Indices Sponsor:' or advertising on one of the four micro buttons strategically centred within OzTrade's 'Bull's Eye Bar. A sponsor will get noticed and will get traffic from this quality information homepage. These micro buttons are NOT available as a Run of Site or Run of Network. Quote Sponsor Investment = $30 cpm Market Indices Sponsor Investment = $30 cpm Bulls Eye Bar Button Investment = $5 cpm Page Width Bonus Dependent upon the choice of Browser and the page width set up on one's monitor, there can be a great deal of white space un-utilised. OzNetwork capitalise on this space for our valued
advertisers and can insert any creative up to 220 x 468 pixels. This bonus placement is conditionally linked to the full horizontal banner purchased on one or all of our sites and will contain a scrolling facility to keep it insight at all times. These page width bonus ads are available as a Run of Site and Run of Network and are available from December 2000. Total Investment = % of space used = % of $50 cpm Special Text Links special packages OzNetwork offers many opportunities for special package advertisers to attract attention via text advertising. The text would ideally link to an advertisers site, partners site or promotional page. This technique is widely available throughout the Network to drive results for our advertisers. Total Investment = Negotiated $ cpm Combination Advertising Packages (continued) Watermark We can replace the existing white background of a number of select sites content pages (not homepages) with an advertiser's message. Reproduction of this message would be at
approximately 10-15% of original colour version, thus creating a watermark effect on each content page. This technique will be offered to no more than one advertiser per site, with a maximum period of a month. Total Investment = either $500 per week or $50 cpm Daily Interstitials Inserted between the seamless transition between OzNetwork sites is a pop-up displaying a fullpage creative message from an advertiser. This message is presented to each user at a maximum of only once per day. Available as a Run of Site from December 2000. Total Investment = Negotiated $ cpm Custom Banners OzNetwork offer the opportunity to insert irregular-sized custom ads into existing banners and buttons. This technique will be offered to select advertisers to optimise campaign results. Total Investment = Negotiated $ cpm OzNetwork Mail special packages Targeted banner advertising set amongst OzNetworks proprietary opt-in email communications with our members.
Only targeted campaigns to select advertisers available. Total Investment = $60 cpm Combination Advertising Packages (continued) Hide and Seek Promotion Hide and seek advertisements, where a square button (125 x 125 pixels) is randomly hidden on multiple pages throughout the network. This encourages advertisers to participate in an interactive promotion and allows the advertiser to keep the promotional theme but change the message and/or the creative per site. A reward mechanism is built in to this promotion. Total Investment = $25 cpm + prizes, permits and fulfillment costs Key Word / Category Search OzSearch internet directory offers key word and category associated advertising. Upon a user searching a key word or category, OzNetwork ensures that the advertisers banner ad will be delivered in the results page and linked to their URL of choice. Being graphical in nature a users eyes are drawn to the creative. Bold entries within the OzSearch directory are also available as a strong point of difference. Total Investment = Negotiated $ cpm special packages
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