Record of Work Dr. Cheryl Spulecki President, NYSANA

Record of Work Dr. Cheryl Spulecki President, NYSANA

Record of Work Dr. Cheryl Spulecki President, NYSANA August 2018 Media Relations Media List Generation: Baker PR developed a regional media list that includes targeted health, political and general news media contacts across New York state Press Releases: Governor Cuomos support to afford CRNAs full scope of practice in his 2018 budget proposal

Dr. Cheryl Spuleckis 2/12 testimony Lobby Days (March and May) Rebuttal for Rome Sentinel Partnership with The Society for Opioid Free Anesthesia Counter to NYSSA accusations against CRNAs Response to NYSSA making false claims against NYSANA www.bakerpublicrelations.com www.bakerpublicrelations.com Media Pitching/Outreach and Media Interviews: More than 60 outlets from downstate, Capital Region, North Country, Central New York, Western New York and

the Southern Tier Baker PR submitted letters-to-the-editor to newspapers across New York state on behalf of Dr. Cheryl Spulecki and NYSANA members Secured pieces included POLITICO, Capital Tonight on Spectrum News with Liz Benjamin (statewide show), Times Union, WNYT with Benita Zahn, Legislative Gazette, Democrat and Chronicle, WCNYs The Capitol Pressroom, News 10 ABCs Morgan McKay, Malone Telegram and Watertown Daily Times www.bakerpublicrelations.com

Media Relations (continued) www.bakerpublicrelations.com Media Placements Print: Politico Pro (subscription required) Legislative Gazette Watertown Daily Times Rome Sentinel WICZ Malone Telegram

SOFA Partnership Video: Joint Legislative Public Hearing Spectrum News: Capital Tonigh Social Media Baker PR developed a social media strategy (Facebook and Twitter) and posts to solicit awareness regarding NYSANAs campaign. Baker PR created social media campaigns dedicated to full scope of practice, title recognition and Lobby/Advocacy days.

www.bakerpublicrelations.com www.bakerpublicrelations.com Social Media Metrics: Facebook January 2018 60,128 Impressions 33,322 Reach 2,884 Engaged Users 390 Video Views April 2018

12,148 Impressions 6,779 Reach 648 Engaged Users 389 Video Views June 2018 17,388 Impressions 11,122 Reach 1,019 Engaged Users 1,234 Video Views February 2018 68,834 Impressions

39,988 Reach 3,420 Engaged Users 0 Video Views May 2018 35,850 Impressions 19,963 Reach 3,801 Engaged Users 2,092 Video Views July 2018 7,245 Impressions 3,972 Reach

414 Engaged Users 76 Video Views March 2018 103,632 Impressions 67,024 Reach 5,588 Engaged Users 12,943 Video Views www.bakerpublicrelations.com Social Media Metrics: Twitter January 2018

May 2018 March 2018 2,223 Tweet Impressions 232 Profile Visits 6 New Followers 8 Mentions 2 Tweets 17.1 K Tweet Impressions 928 Profile Visits 11 New Followers

107 Mentions 33 Tweets 4,182 Tweet Impressions 183 Profile Visits 3 New Followers 1 Mention 10 Tweets February 2018 11.5K Tweet Impressions

531 Profile Visits 17 New Followers 45 Mentions 23 Tweets April 2018 5,824 Tweet Impressions 143 Profile Visits 8 New Followers 11 Mentions 5 Tweets

June 2018 5,874 Tweet Impressions 89 Profile Visits 3 New Followers 2 Mentions 10 Tweets July 2018 2,001 Tweet Impressions 41 Profile Visits 8 New Followers

0 Mentions 0 Tweets www.bakerpublicrelations.com Advertising Baker PR made recommendations for radio and digital ad buys, created the content and placed ads with TALK1300, POLITICO, Legislative Gazette, and Facebook Baker PR drafted copy for sponsored newsletter with POLITICO www.bakerpublicrelations.com

Social Media Advertising www.bakerpublicrelations.com Digital Marketing Baker PR coordinated testimonial video shoots with Plastic Surgeon Dr. William DeLuca and CRNA Jennifer Wojtusik on behalf of NYSANAs pursuit of full scope of practice www.bakerpublicrelations.com Email Marketing

Baker PR drafted and distributed multiple email campaigns to NYSANA members, soliciting engagement and action www.bakerpublicrelations.com Email Marketing Metrics www.bakerpublicrelations.com Print Marketing Baker PR created and finalized multiple fact sheets (including coalition members) to distribute publicly and to legislative decision-makers informing them about the facts and the role

of CRNAs in health care Baker PR coordinated literature drops at the L.O.B. www.bakerpublicrelations.com

Recently Viewed Presentations

  • OCR Cambridge Nationals in ICT (Level 1/2) R004

    OCR Cambridge Nationals in ICT (Level 1/2) R004

    OCR Cambridge Nationals in ICT (Level 1/2) R004 Handling Data Using Databases The database is probably the most widely used computer program. What is a database? The benefit of storing data electronically is the ability to search and retrieve information...
  • Learning Objectives Apply Army operations, doctrine and methodology

    Learning Objectives Apply Army operations, doctrine and methodology

    FM 7-10, pg 2-16Leaders conduct a detailed mission analysis whenever they receive instructions to begin a new operation. These instructions may be received as warning orders, OPORDs, or FRAGOs. The leader may also deduce a change to his mission based...
  • SMU Card

    SMU Card

    If you determine that there is fraudulent activity on your card, please call the number on the back of your card ASAP to report to JP Morgan. JP Morgan will review and verify charges with the card holder. Your 4...
  • Protecting Medicare'S Interests in Liability Settlements

    Protecting Medicare'S Interests in Liability Settlements

    Since that time, at least eight other memos regarding MSA's have been issued, all concerning WC cases (with no mention of liability claims). 2003 - The Medicare Modernization Act (MMA) clarified Medicare's status as a secondary payer to . liability...
  • Books of the Bible - St. Mary, Ottawa

    Books of the Bible - St. Mary, Ottawa

    Bible Course Content For 1728 and 1729 A.M. Pre-servants Bible Course Content Bible in a glance Bible Study methods of the course Course Conduction Bible in A Glance THE BIBLE 66 + 9 books 40 different writers Around 1500 Years...
  • ECOLOGY

    ECOLOGY

    Ecology is the study of interactions between organisms and their environment. ... Interspecific Competition occurs when members of different species compete for a limited resource. ... Define: producer, 1st order consumer, 2nd order consumer, 3rd order consumer, & decomposer ...
  • The Maius Opus - CLAS Users

    The Maius Opus - CLAS Users

    The Maius Opus Books VII-XII Vergil and the Aeneid During the first 40 years of Vergil's life he lived during a time of continuous conflict His work, the Aeneid, features key situations in which individuals create a life in common...
  • Knowledge sharing Introduction to the in world of

    Knowledge sharing Introduction to the in world of

    Zurich Aviva CNP* Prudential* Talanx BNP Paribas Cardif Crédit Agricole Ageas Mapfre ING Achmea (Ex-Eureko) Aegon Swiss Life Groupama Covea Fonsai 99 85 70 52 39.270000000000003 32 30 29 27 24 23 21 20.9 20 20 19 17 14 14...