Kotler Keller 16 - Universitas Lampung

Kotler Keller 16 - Universitas Lampung

16 Managing Retailing, Wholesaling, and Logistics Marketing Management, 13th ed What is Retailing? Retailing includes all the activities involved in selling goods or services directly to final consumers for personal, nonbusiness use. Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 16-2

Wheel of Retailing Mid Price Mid Status Mid Margin Low Price Low Status Low Margin Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall High Price High Status High Margin

16-3 Table 16.1 Major Retailer Types Specialty store Department store Supermarket Convenience store

Discount store Off-price retailer Superstore Catalog showroom Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 16-4 Figure 16.1 Retail Positioning Map Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall

16-5 Changes in the Retail Environment New retail forms and combinations Growth of intertype competition Competition between store-based and non-store-based retailing Growth of giant retailers Decline of middle market retailers Growing investment in technology Global profile of major retailers Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall

16-6 Retailers Marketing Decisions Target market Product assortment Procurement Prices Services Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 16-7 Retailers Marketing Decisions (cont.)

Store atmosphere Store activities Communications Locations Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 16-8 Store Atmosphere

Walls Lighting Signage Product placement Floors Surface space Music The Fornarina flagship store features award-winning retail design. Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall

16-9 Private Labels Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 16-10 Wholesaling Functions Selling and promoting Buying and assortment building Bulk breaking

Warehousing Transportation Financing Risk bearing Market information Management services and counseling

Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 16-11 Transportation Factors Speed

Frequency Dependability Capability Availability Traceability Cost Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 16-12

Recently Viewed Presentations

  • 1.4 Angles & their Measures

    1.4 Angles & their Measures

    The vertex is ALWAYS in the middle of the name Example 1: Naming Angles Angle Measurement Postulate 3: Protractor Post. The rays of an angle can be matched up with real #s (from 1 to 180) on a protractor so...
  • ICSB3: DRPM Measures

    ICSB3: DRPM Measures

    Tandem, inverted and dispersed repeats (hierarchical assembly, size-selection and/or scaffolding) 2. Reduce mutations (goal <1e-6 errors) to reduce # of intermediates 3. >30 kbp homologous recombination (Nick Reppas) Stemmer et al. 1995. Gene 164:49-53.
  • Free PPT Templates Insert the Sub Title of

    Free PPT Templates Insert the Sub Title of

    PPT PRESENTATION. HALLOWEEN FESTIVAL. Awesome. P. resentation. Infographic Style. You can simply impress your audience and add a unique zing and appeal to your Presentations. I hope and I believe that this Template will your Time, Money and Reputation. Easy...
  • New Phenomena: Recent Results and Prospects from the Fermilab ...

    New Phenomena: Recent Results and Prospects from the Fermilab ...

    FP You are a driver on the NASCAR circuit. Your car has m and is traveling with a speed V around a curve with Radius R What angle, Q, should the road be banked so that no friction is required?...
  • Prayer #2 Deliverance from Bloodline sins A Praye

    Prayer #2 Deliverance from Bloodline sins A Praye

    Thank you for always being mindful of me through Your death, burial and resurrection and now seated on the Throne to make intercession for me. Holy Spirit do the work of Yah's kingdom in my heart and my families in...
  • ACPAC 2009 The challenge of implementing International ...

    ACPAC 2009 The challenge of implementing International ...

    June 2009 * Intosai PSC Steering Committee Project team Greg Schollum - SAI New Zealand (Project Chair) Andrew Baigent - SAI United Kingdom (representing FAS) Therese Johnsen - SAI Norway (representing PAS) Jesús Lázaro Cuenca - European Court of Auditors...
  • Reciprocal Teaching (RT): Why bother? - UKLA

    Reciprocal Teaching (RT): Why bother? - UKLA

    Planning for Reciprocal Teaching. Prior to the session. Select reading material at the appropriate level for instructional teaching and learning (90-95% accuracy) 2. Divide text into sections. 3. Devise 2-3 questions for each section and make them visible. Question types...
  • ST. JOSEPHS NATIONAL SCHOOL MARDYKE CORK PROJECT: -

    ST. JOSEPHS NATIONAL SCHOOL MARDYKE CORK PROJECT: -

    Alfred O'Rahilly (1884-1969) was Professor of the Physics (1917-1943) and Registrar (120-1943) and was the dominant college figure from 1920 to 1954. Prolific scholar, polymath, controversialist and public figure, his UCC initiatives included improvements in the library of which he...