Engage! Creating a Meaningful Security Awareness Program Ben Woelk Rochester Institute of Technology Cherry Delaney Purdue University Powerpoint Templates Page 1 Introductions
Speakers Seminar Participants Powerpoint Templates Page 2 Seminar Overview A. Planning B. Integrating Formalized Training C.Implementation Workshop
Powerpoint Templates Page 3 Marketing communications are foundational to increasing your departments reach and energizing your fan base. Powerpoint Templates
Page 4 COMMUNICATIONS PLANNING Powerpoint Templates Page 5 Why plan?
Systematic approach Repeatable Set and achieve goals Be proactive Be strategy driven, not event driven Strategic plan drives
marketing/communications plan Powerpoint Templates Page 6 Components of a Plan
Audience analysis Key messages Communications channels Calendar of promotions Develop relationships Powerpoint Templates Page 7
Audience Analysis Who are your audiences? How do they communicate now? Powerpoint Templates Page 8 Key Messages What youll communicate Value proposition
Vectors of differentiation Why should they care about your community? How youll communicate Use credible sources Keep your messages short and simple Powerpoint Templates Page 9
Communications Channels Whats the best vehicle? Powerpoint Templates Page 10 When to Deliver the Message Timing is important Leverage opportunities Reuse content
Calendar of promotions Powerpoint Templates Page 11 Key Relationships Build relationships Establish partnerships Powerpoint Templates
Page 12 Implement the Plan Get feedback Follow calendar of communications, but dont miss opportunities. Develop processes Powerpoint Templates
Page 13 Evaluate and Make Mid-Course Corrections You will make mistakes Dont be afraid to make a change Did it make a difference? Ways to evaluate Surveys
Analytics From austinevan Powerpoint Templates Page 14 Integrating Social Media: Which channels and for what purposes Facebook
Google+ Twitter Blogs Social media plugins ?? Powerpoint Templates Page 15 Integrating Social Media
Administrative requirements for using social media Policies? Branding? Automation Dashboards HootSuite Tweetdeck Powerpoint Templates
Page 16 Facebook Characteristics Timeline Need admin How to get followers Decisions Page or Group?
Examples Powerpoint Templates Page 17 Twitter Characteristics Decisions Examples
Powerpoint Templates Page 18 Blog Characteristics Decisions Examples Powerpoint Templates
Page 19 Google+ Characteristics Decisions Examples Powerpoint Templates Page 20
Other options FourSquare Pintrest? Email Powerpoint Templates Page 21 Managing Social Media Dashboards
Tweetdeck HootSuite Auto-tweets Powerpoint Templates Page 22 INTEGRATING FORMALIZED TRAINING
Powerpoint Templates Page 23 Integrating Formalized Training Analysis: Is the performance problem a training problem? How will implementing training positively impact a business need or goal? What must the learners be able to do in order to ensure the required change in
performance? Powerpoint Templates Page 24 Basic Design Principles http://www.nwlink.com/~donclark/hrd/ learning_environment_framework.html
Powerpoint Templates Page 25 Assessment Determine where is the gap in knowledge What is the goal of the training Who is the audience What needs to be taught/learned Who needs to be at the table discussing the training Important to schedule the training time for
employees Audience analysis what are the preferred learning styles of the students How will instruction occur? Instructor ledwhere/when? Online tutorials where will you host/ manage/record? Powerpoint Templates Page 26 Course Objectives What key things need to be taught?
Will there be pre-instructional activities? What are they? How many sessions will you need to present the material? How will you chunk the material? When will the training occur daytime, nighttime, on their own time? Powerpoint Templates Page 27
Design Instruction Instructor led Tutorial online style Distance learning combination of the above Powerpoint Templates Page 28 Instructional Material Development If instructor led training will you use PowerPoint, media, duct
tape, computer cards? If online? what tools to use - Captivate, InDesign, PowerPoint, YouTube? Text materials - what is most important- make it concise, easy to read, clear to understand - think about how easy updating it will be, who will own the materials? Will you need to use a subject matter expert to define content and evaluate structure of learning? Powerpoint Templates
Page 29 Development What activities will best bring about the required performance? How do you engage the students? What will transfer the learning best to the students in the most efficient manner? Powerpoint Templates
Page 30 Implementation It is best to pilot the training to make sure it flows, is clear and tested for effectiveness. See what works, what doesnt. Make changes and test again. Schedule the implementation with key stake holders good training, bad timing, not so effective Powerpoint Templates
Page 31 Evaluation How will you evaluate the success of the training? How do you test the transfer of knowledge as a result of training? Test students or make them perform specific actions? Powerpoint Templates
Page 32 Five Main Purposes of Evaluation 1. Feedback- linking learning outcomes to objectives providing quality control 2. Control consider organizational culture and most effective means to transfer information 3. Research determine relationship between training and transfer of training to the job 4. Intervention- the results of the evaluation influence the context in which it
is occurring 5. Power Games manipulating evaluative data for organizational politics. Powerpoint Templates Page 33 Managing the Training Who updates it, schedules it, registers folks or makes sure they completed training if online? Do you have an Learning Management System?
How will you integrate your training into it? Powerpoint Templates Page 34 Integrating Video Topics event driven, seasonally driven Costs - $3000 - $4000 for professional product
Resources needed iPhone has video, video cameras widely owned Powerpoint Templates Page 35 Integrating Video continued Branding keep the professional image of the university/department
Timeline plan in advance Creative control micro manage or give creative license to artists Powerpoint Templates Page 36 Educause Video/Poster Winners
Powerpoint Templates Page 37 Educause Video/Poster Winners Powerpoint Templates Page 38
Educause Video/Poster Winners Powerpoint Templates Page 39 Educause video winners http://www.youtube.com/watch?
v=XrIPZi4fnRc&list=PLCD6AD23B84CAC7 5A&index=1&feature=plpp_video Powerpoint Templates Page 40 http://security.rit.edu/dsd/awareness.html Powerpoint Templates
Page 41 http://www.purdue.edu/securepurdue/ Powerpoint Templates Page 42 http://www.baylor.edu/its/index.php?id=39967 Powerpoint Templates
Page 43 Powerpoint Templates Page 44 Resources https://wiki.internet2.edu/confluence/display/itsg2/ Cybersecurity+Awareness+Resource+Library https://wiki.internet2.edu/confluence/display/itsg2/
Security+Awareness+Quick+Start+Guide https://wiki.internet2.edu/confluence/display/itsg2/ Security+Awareness+Detailed+Instruction+Manual http://www.educause.edu/SecurityVideoContest Powerpoint Templates Page 45 Resources continued https://wiki.internet2.edu/confluence/
display/itsg2/ Model+IT+Security+Training+Materials https://wiki.internet2.edu/confluence/ display/itsg2/ Organizing+Your+Campus+IT+Security+W ebsite Powerpoint Templates Page 46
