Computational Social Science - University of Arizona

Computational Social Science - University of Arizona

Computational Social Science Ariel Brio July 23, 2009 About me BS, Policy & Management, Carnegie Mellon University, 2005 MS, Public Policy & Management, Carnegie Mellon University, 2006 US Department of Defense, 2006-2007 Booz Allen Hamilton, 2007-2009

Contents Introduction What is Computational Social Science? Examples Current state of the field Introduction Data-driven social science

Computational Social Science seeks to gain meaning into social phenomena from quantitative data-sets Diverges from traditional social science in that it applies mathematical methods to mine social data Introduction Social Sciences include:

Pure fields: Political Science Sociology Economics

Psychology Applied fields Management Marketing Information systems

Policy analysis Finance Introduction Quantitative methods Statistics & probability Operations research Data-mining Decision Science Visualization

Examples Logistics systems Management of goods, information, people, and resources Military Commercial Information

systems Examples Computable General Equilibrium Models Combines databases of economic and transactional data with input/output models that describe relationships of data to economies and trade

Examples Social Network Analysis Quantitative and visual models of social relationships Relationships are measured

and clustered to better understand social dynamics Used often for targeting both commercial and military Examples MLB Steroid network Supply Examples MLB Steroid network Team ties

Examples 9/11 Al Qaeda network Al Qaeda Examples Amazon network The field

Computational Social Science is going through a renaissance Internet, databases, and Web 2.0 transformed the measurement and storage of social systems Social networking Massive data-bases & cloud computing

The field Organizations making an impact Academic & Research

Santa Fe Institute Harvard Institute for Quantitative Social Science MIT Human Dynamics Group UCI Institute for Mathematical Behavioral Science Michigan Institute for Social Research Commercial & Industry Hi-tech: Google, Amazon, Apple, Facebook Defense: Booz Allen Hamilton, SAIC

Ford Motors ExxonMobil Government & Non-profit MITRE RAND DoD, CIA, NSA, FBI

The field Getting involved at Arizona Eller College of Management Artificial Intelligence Lab

Department of Systems & Industrial Engineering Multidisciplinary University Research Institute Modeling Optimization & Research Education Thank you

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