Building Awareness - Lions Clubs International

Building Awareness - Lions Clubs International

Building Awareness MD/SD Centennial Coordinator Training Building Awareness To increase knowledge and understanding by sharing information or experiences MD/SD Centennial Coordinator Training 2

Session Objectives Describe why building awareness is important Identify opportunities to build awareness Concisely communicate the key messages of the Centennial MD/SD Centennial Coordinator Training

3 Why is it important to build awareness of the Centennial? MD/SD Centennial Coordinator Training 4 How can participating in key

programs help build awareness of the Centennial? MD/SD Centennial Coordinator Training 5 Scenario: Annual Spring Cleanup MD/SD Centennial Coordinator Training

6 Activity Groups of 2-3 people Discussion: Ways the Lions Club of Centerville can build awareness of the Centennial MD/SD Centennial Coordinator Training

7 Debrief Build awareness by looking for ways current projects can fit within scope of Centennial Advantages: Service

project is rejuvenated Club members are inspired Community becomes aware MD/SD Centennial Coordinator Training 8 Opportunities MD/SD Centennial Coordinator Training

9 MD/SD Centennial Coordinator Training 10 Key Messages short statements about the Centennial program that you want your audience to hear and remember

MD/SD Centennial Coordinator Training 11 Key messages Building blocks for communication Used to promote the Centennial Talking points in a presentation

Help you to: Stay organized Ensure accurate information Improve understanding MD/SD Centennial Coordinator Training 12

Steps to Develop Key Messages 1. 2. 3. 4. Decide what you need to communicate Write down the top 3 or 4 points Create supporting points Tailor your supporting point to

audience MD/SD Centennial Coordinator Training 13 Remember - key message are: Concise - easy to understand Simple to say aloud - sounds conversational

Focused on one broad idea Jargon free Easy for people to remember Persuasive MD/SD Centennial Coordinator Training 14 Activity 2-3

people Read scenario Decide on key messages Create individual elevator speech MD/SD Centennial Coordinator Training 15 Session Objectives

Describe why building awareness is important Identify opportunities to build awareness Concisely communicate the key messages of the Centennial MD/SD Centennial Coordinator Training 16

Evaluation MD/SD Centennial Coordinator Training 17

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