3.01 Marketing Functions - robeson.k12.nc.us

3.01 Marketing Functions - robeson.k12.nc.us

3.00 Understand the role of Marketing in Business 3.01 Understand principles of marketing. 3.01 Marketing Principles The marketing process is: The management process through which goods and services move from a concept or idea to the customer. It includes a variety of activities that are organized into functions. The classification of the 7 marketing functions are: 1. Marketing-information management

2. Product/service management 3. Pricing 4. Place (Distribution) 5. Selling 6. Financing 7. Promotion 3.01 Marketing Functions 1. On the following slides, complete each section with the function name, definition, graphic and sentence, for each of the 7 marketing functions. 2. On the section marked True to life in business, sentence: create a high school level sentence using the word, in a true to life situation.

Your sentence must be long (at least 15 words), contain adjectives, nouns, and business example. 3. For the word financing, here is an excellent example: The Honda Jet company purchase 100 acres of land to build the new manufacturing facility, and obtained financing for the $10 million loan at BB&T bank. 4. Here is a poor example (elementary level): Honda got financing at the bank. 3.01 The 7 Marketing Functions Function Name:

Word here Graphic: Definition (use www.businessdictionary.com or Intro to Business textbook: True to life in business, sentence (underline the function): 3.01 The 7 Marketing Functions Function Name:

Word here Graphic: Definition (use www.businessdictionary.com or Intro to Business textbook: True to life in business, sentence: 3.01 The 7 Marketing Functions Function Name:

Word here Graphic: Definition (use www.businessdictionary.com or Intro to Business textbook: True to life in business, sentence: 3.01 The 7 Marketing Functions Function Name:

Word here Graphic: Definition (use www.businessdictionary.com or Intro to Business textbook: True to life in business, sentence: 3.01 The 7 Marketing Functions Function Name:

Word here Graphic: Definition (use www.businessdictionary.com or Intro to Business textbook: True to life in business, sentence: 3.01 The 7 Marketing Functions Function Name:

Word here Graphic: Definition (use www.businessdictionary.com or Intro to Business textbook: True to life in business, sentence: 3.01 The 7 Marketing Functions Function Name:

Word here Graphic: Definition (use www.businessdictionary.com or Intro to Business textbook: True to life in business, sentence: Directions: Identify the marketing function applicable to each area marked. (hint, not all 7 functions will be used on this diagram).

Marketing-information management Selling Financing Product/service Promotion Pricing Place (Distribution) Directions: Identify the marketing function applicable to each area marked. (hint, not all 7 functions

will be used on this diagram). Marketing-information management Selling Financing Product/service Promotion Pricing Place (Distribution)

Submit your work 1. Save this power point as: PBF_3.01_Functions_of_Marketing_yourfirsti nitial_lastname to your my documents directory. 2. close this file and ppt program 3. Log into edmodo, and submit this file under 3.01 assignment to the instructor.

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