BRANDING &DESIGN GUIDELINESSTANDARDS ARE STRICTLY ENFORCED
TABLE OF CONTENTSINTRODUCTIONFIRST is the world's leading youth-serving nonprofit advancing3FIRST Logos4Logo Formats6Minimum Clear Space7Minimum Sizes8Name Usage9Color PaletteSTEM education. Through a suite of inclusive, team-based robotics10Supporting Brand Elementsprograms for ages 4-18 and backed by a global network of mentors,12Do’s and Don’tscoaches, volunteers, alumni, and sponsors, FIRST has a proven14Special Applications15FIRST Program Logos16Logo Formats20Name Usage21FIRST LEGO LeagueThis style guide has been designed to help the FIRST community to22FIRST LEGO League Divisionsensure the FIRST branding system is used appropriately and23FIRST Tech Challengeconsistently. Please follow the directions provided.24FIRST Robotics Competition25Do’s and Don’ts27Special Applications28Typography31File Details32Permitted Use and Legal Specificationsimpact on learning, interest, and skill-building inside and outside ofthe classroom. For 30 years, students from all walks of life havedeveloped self-confidence in STEM and valuable, real-world skillsthrough FIRST that open pathways to a better future.
FIRST LOGO SPECS
FIRST LOGO FORMATSThe FIRST logo is available in two formats: Horizontal and Vertical.VERTICAL LOGO SUGGESTED USEHORIZONTAL LOGO SUGGESTED USEThe vertical version of the FIRST logo isThe horizontal version of the FIRST logo is recommended to be usedrecommended to be used in cases where spacein cases where space permits a shorter and wider shape.permits a taller and more narrow shape.4 Logo Formats
THERE ARE FOUR FIRST VERTICALLOGO COLOR VERSIONS:1 Vertical Full-color2 Vertical Full-color Reverse3 Vertical One-color4 Vertical One-color Reverse1 Vertical Full-color2 Vertical Full-color Reverse3 Vertical One-color4 Vertical One-color ReverseTHERE ARE FOUR FIRST HORIZONTALLOGO COLOR VERSIONS:1 Horizontal Full-color2 Horizontal Full-color Reverse3 Horizontal One-color1 Horizontal Full-color2 Horizontal Full-color Reverse4 Horizontal One-color ReverseThe Full-color versions of the vertical andhorizontal logos (1) are the preferredversions to use whenever possible.Please note the One-color versions of the3 Horizontal One-color5 Color Versions4 Horizontal One-color Reverselogos may only be used in blackand white.
MINIMUM CLEAR SPACEThe minimum clear space (safety zone) around the logo is equal tothe height and width of the "F" in the FIRST wordmark.Never alter the spacing within the logo.6 Minimum Clear Space
MINIMUM SIZESDIGITALPRINTVERY SMALL APPLICATIONSPlease adhere to the minimum sizes below when the FIRSTPlease adhere to the minimum sizes below when the FIRSTFor very small applications, it islogos are used digitally:logos are used in print:recommended to type FIRST as text inRoboto Bold Italic or Arial Bold Italic.Horizontal logo minimum size:Horizontal logo minimum size:- 30 pixels tall- 0.25 inches tallVertical logo minimum size:Vertical logo minimum size:- 60 pixels tall- 0.5 inches tall7 Minimum SizeSee page 8 for correct text usage.
NAME USAGE IN TEXTThe FIRST name should be written out as follows in text, using the specific formatting:FIRST On first use of the name in a document, both in heading/title and in body copy, include asuperscript registered symbol ( ) after FIRST. Please note that FIRST must always appear inall capital letters and must be in italics.FIRST should not be bolded unless part of a longer phrase where all of the text is bolded, forexample, in a title or headline.Do not use trademarks in plural form or possessive cases (i.e., never “ FIRST’s,” FIRSTs,”).Incorrect: FIRST’s mission is to.Correct: The mission of FIRST is to inspire young people to be science and technologyleaders and innovators. FIRST was founded by inventor Dean Kamen in 1989.8 Name Usage
FIRST COLOR PALETTEThe FIRST color palette is comprised mainly of black with accent colors of blue, red and gray.To maintain brand consistency and avoid confusion, only use the established FIRST colors.CMYK: 100,60,0,0CMYK: 0,100,100,0CMYK: 42, 35,35,5CMYK: 0,0,0,100RGB: 0, 101, 179RGB: 237, 28, 36RGB: 153, 153, 154RGB: 35, 31, 32HEX: 0066B3HEX: ED1C24HEX: 9A989AHEX: 231F20PMS: 286PMS: 485PMS: COOL GRAY 7PMS: BLACK9 Color Palette
FIRST SUPPORTING BRAND ELEMENTSICONThe FIRST wordmark and interlocking triangle, circle, and square icon element may be usedas separate branding pieces but MUST NOT be the only representation of the logo. Either theVertical or Horizontal logo MUST appear in its original designed configuration somewherein the materials.WORDMARKCORRECT USAGE OFThe FIRST wordmark should NOT be used as aICON ELEMENTword in body copy/text. Text would be set in thesame font as body copy and italics.10 Supporting Brand Elements
FIRST SUPPORTING BRAND ELEMENTSThese phrases are intended to be used as supporting elements of the FIRST brandto increase awareness of our mission.Please adhere to the suggested use cases of each phrase when possible.Our Future:Built Better TogetherThis phrasing’s usage is suggested on materials intended for people who are already membersof the FIRST community. When using this phrase, please adhere to the following guidelines:A GLOBAL ROBOTICS COMMUNITYPREPARING YOUNG PEOPLE FOR THE FUTURE- Use a colon for the separating punctuation.- Capitalization is flexible depending on the context, so any of these variations are acceptable:Our future: built better togetherThis phrasing’s usage is suggested on materials intended for people with someOur Future: Built Better Togetherknowledge of FIRST but who are new to the community. This phrase may beOUR FUTURE: BUILT BETTER TOGETHERused alone, such as in a title, or as part of a sentence.- Italics and/or bolding may be used when needed for emphasis, but is optional.PAIRED WITH THE HORIZONTAL LOGOThe FIRST acronym usage is suggested as a supporting brand element onmaterials intended for people with little or no knowledge of the FIRST mission.Shown are the most common ways to lock up the acronym with the FIRST logo.PAIRED WITH THE VERTICAL LOGOContact [email protected] for additional formats.11 Supporting Brand Elements
FIRST LOGO CORRECT USAGEDO utilize the full-color version of theFIRST logos when possible.12 Do’s & Don’tsDO utilize the full-color reverse version of the FIRSTlogos on black or dark backgrounds.DO utilize the one-color reverseversion of the FIRST logos on theFIRST background colors or on a darkbackground when a one-color reverseversion is necessary.DO utilize the one-color version of the FIRST logoson a white or light background when a one-colorversion is necessary.
INCORRECT USAGEDO NOT alter the logo inany way - including theicon and font. Logo filesshould be used as is.DO NOT add anythingto the logo, such asyour organization’sname, or anygraphic elements.DO NOT distort or skewthe logo by adjusting thex or y axis independently.Always scale the logoproportionally.13 Do’s & Don’tsDO NOT use the darkbackground logo on alight background orvice versa.DO NOT crop out anyelements of the logo oradjust the spacingaround it.DO NOT put logos onbusy or distractingbackgrounds and colors.DO NOT rotate orchange the color ofthe logo.YOUR ORGANIZATION’SNAME HEREDO NOT use pieces ofthe logo independently ifthe original vertical orhorizontal logo is notrepresented nearby.DO NOT add acontaining shape orborder to the logo.Use the appropriatelogo version.
SPECIAL FIRST LOGO APPLICATIONS: SCREEN PRINTING & EMBROIDERYThere are limitations in laser engraving, screen printing, embroidery, and small scaleprinting applications. Different vendors have different capabilities.Consult the vendor to determine best option.We recommend the full-color vertical version of the logo for screen printing and embroidery.Vertical logo minimum size:- 1.15 inches tallHorizontal logo minimum size:- 0.6 inches tallVERY SMALL APPLICATIONSFor very small applications, it is recommended to type FIRST , or just the URL for theorganization - www.firstinspires.org. The URL should be set in Roboto or Arial. Thepoint size should be the maximum that can fit the application.14 Special Applications
FIRST PROGRAMLOGO SPECS
THERE ARE THREE TYPES OF FIRST PROGRAM LOGO FORMATS:1 Icon Vertical2 Icon Horizontal3 LogotypeThe Icon Vertical logo is the preferred logo format to use whenever possible.FIRST LEGO LEAGUE1 Program with Icon Vertical2 Program with Icon Horizontal3 Logotype**The logotype versions may only beused if the FIRST logo appearsin close proximity.16 Program Logo FormatsFIRST TECH CHALLENGEFIRST ROBOTICS COMPETITION
1234THERE ARE FOUR ICON VERTICALCOLOR VERSIONS:1 Program with Icon Vertical Full-color2 Program with Icon Vertical Full-color Reverse3 Program with Icon Vertical One-color4 Program with Icon Vertical One-color ReverseThe Full-color logos (1) are the preferred1234123417 Vertical Logo Formatsversions to use whenever possible.
THERE ARE FOUR ICON HORIZONTAL COLOR VERSIONS:1 Program with Icon Horizontal Full-color2 Program with Icon Horizontal Full-color Reverse3 Icon Horizontal One-color4 Icon Horizontal One-color ReverseThe Full-color logos (1) are the preferred versions to use whenever possible.12341234123418 Horizontal Logo Formats
123THERE ARE THREE LOGOTYPECOLOR VERSIONS:1 Logotype Full-color2 Logotype One-color3 Logotype One-color ReverseThe logotype versions may only be123used if the FIRST logo appearsin close proximity.The Full-color logos (1) are the preferredversions to use whenever possible.119 Logotype Logo Formats23
PROGRAM NAME USAGE IN TEXTOn first use of each program name in a document, both inheading/title and in body copy, include a superscript registeredThe FIRST program and division names should be written out asfollows in text, using the specific formatting:FIRST LEGO Leaguesymbol ( ) after FIRST and LEGO. Please note that FIRST mustalways appear in all capital letters and must be in italics, whileLEGO must always appear in capital letters. Names should look asfollows in text:FIRST LEGO League DiscoverFIRST LEGO League ExploreFIRST LEGO League ChallengeFIRST Tech ChallengeFIRST Robotics CompetitionAbout FIRST LEGO LeagueFIRST LEGO League introduces science, technology,engineering, and math (STEM) to children through fun, excitinghands-on learning. FIRST LEGO League’s three divisions inspireyouth to experiment and grow their critical thinking, coding, anddesign skills through hands-on STEM learning and robotics.Do not use trademarks in plural form or possessive case(i.e., never “ FIRST’s,” FIRSTs,” “LEGOs,” or “LEGO’s”).Incorrect: FIRST’s mission is to.Correct: The mission of FIRST is to.Incorrect: Let’s play with LEGOs.Correct: Let’s play with LEGO bricks.20 Program Name Usage
FIRST LEGO LEAGUEMINIMUM CLEAR SPACEThe minimum clear space (safety zone) around thelogo is equal to the height and width of the "F"in the FIRST wordmark.Please do not crop out the safety zone.Use the file as provided.For very small applications,MINIMUM SIZEProgram with Icon HorizontalDIGITALit is recommended to typeProgram with Icon VerticalDIGITALLogotypeFIRST LEGO League followed- 60 pixels tall for digital- 120 pixels tall for digital- 60 pixels tall for digitalby a division name as text in- 0.5 inches tall for print- 1 inch tall for print- 0.5 inches tall for printRoboto or Arial in Bold or BoldDIGITALPRINTPRINTItalic. See page 20 for correctPRINTtext usage.COLOR PALETTECMYK:0, 100, 100, 0CMYK:0, 0, 0, 100CMYK:75, 98, 1, 0CMYK:100, 0, 100, 0RGB:237, 28, 36RGB:35, 31, 32RGB:102, 45, 145RGB:0, 166, MS:BLACKPMS:266PMS:36121 Program Logo Specs
FIRST LEGO LEAGUE DIVISIONSPAIRED WITH ONE DIVISIONFIRST LEGO League introduces science, technology, engineering, and math (STEM) tochildren ages 4-16 (ages vary by country) through fun, exciting hands-on learning. FIRSTLEGO League participants gain real-world problem-solving experiences through a guided,global robotics program, helping today’s students and teachers build a better future together.MINIMUM CLEAR SPACEPAIRED WITH TWO DIVISIONSHORIZONTALHORIZONTAL STACKEDPreferred when possibleVERTICAL WITH ICONVERTICALPAIRED WITH ALL DIVISIONSMINIMUM SIZE- 45 pixels tall for digital- 0.6 inches tall for print- 25 pixels tall for digital- 0.4 inches tall for print22 Division Logo Specs- 60 pixels wide- 0.8 inches tall- 40 pixels tall for digital- 0.5 inches tall for printPlease reference the FIRST LEGO League Branding andLockup Guidelines available at firstinspires.org/brand.
FIRST TECH CHALLENGEMINIMUM CLEAR SPACEThe minimum clear space (safety zone) around thelogo is equal to the height and width of the "F"in the FIRST wordmark.Please do not crop out the safety zone.Use the file as provided.MINIMUM SIZEProgram with Icon HorizontalDIGITALProgram with Icon Vertical- 60 pixels tall for digital- 0.5 inches tall for printPRINTLogotype- 120 pixels tall for digital- 60 pixels tall for digital- 1 inch tall for print- 0.5 inches tall for printDIGITALPRINTDIGITALCOLOR PALETTEVERY SMALL APPLICATIONS23 Program Logo SpecsCMYK:0, 62, 97, 0CMYK:0, 0, 0, 100For very small applications, it is recommended to typeRGB:245, 126, 37RGB:35, 31, 32FIRST Tech Challenge in Roboto or Arial in BoldHEX:F57E25HEX:231F20or Bold Italic. See page 20 for correct text usage.PMS:158PMS:BLACKPRINT
FIRST ROBOTICS COMPETITIONMINIMUM CLEAR SPACEThe minimum clear space (safety zone) around thelogo is equal to the height and width of the "F"in the FIRST wordmark.Please do not crop out the safety zone.Use the file as provided.MINIMUM SIZEProgram with Icon HorizontalDIGITALProgram with Icon Vertical- 60 pixels tall for digital- 0.5 inches tall for printPRINTLogotype- 120 pixels tall for digital- 60 pixels tall for digital- 1 inch tall for print- 0.5 inches tall for printDIGITALPRINTDIGITALPRINTCOLOR PALETTEVERY SMALL APPLICATIONS24 Program L