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The 10 Best Video Testimonial CampaignExamples We’ve Ever Seen

Utilizing video testimonials in your marketing strategy is an incrediblyeffective way to boost online credibility, generate more leads andincrease overall sales.Yet, only 1 in 50 marketers say their video testimonial efforts are highlyefficient and effective.In this guide you’ll learn about 10 of the best campaign examples we’veever seen, so you can see first-hand how marketers are maximizing theirvideo testimonial results to help close more business online.Enjoy!!1

Example #1: Better Life MaidsIndustry: Home ServicesCapture Method: Bravo Record WidgetCampaign Marketing Channels: Website, FacebookWhat We Like: Better Life Maids provided a video testimonial example fortheir customers to view in order to give them some inspiration prior tosubmitting their own video. The company also provided a small incentiveto help boost their overall campaign conversion rate.!2

Example #2: Midway ChurchIndustry: NonprofitCapture Method: Bravo MicrositeCampaign Marketing Channel: WebsiteWhat We Like: Midway Church built a landing page on their own website,explaining the campaign’s objective to their visitors. They created twosimple calls-to-action for their visitors—one to share a video story usingBravo, and one to submit a written story using an online form.!3

Example #3: IndeedIndustry: EmploymentCapture Method: Bravo Record WidgetCampaign Marketing Channel: Website, Email, In-AppWhat We Like: Indeed created their own “explainer” video to outline theircampaign’s objective. They embedded the Bravo record widget directlyon their landing page and provided a series of questions for their users toanswer, which kept them focused and on-point.!4

Example #4: Kaplan Online LearningIndustry: Online EducationCapture Method: Bravo MicrositeCampaign Marketing Channel: Website, EmailWhat We Like: Kaplan created video testimonial pages dedicated to theirspecific courses. They also created a call-to-action in the sidebar thatallows visitors the opportunity to record a video testimonial while providingusers with a small incentive to help boost their overall campaignconversion rate.!5

Example #5: 2nd Wind Exercise EquipmentIndustry: Health & FitnessCapture Method: Bravo Record WidgetCampaign Marketing Channel: Website, EmailWhat We Like: 2nd Wind created a dedicated video testimonialcampaign for their most popular store products. They utilized the Bravorecord widget in a modal window and displayed a call-to-action buttonto activate it. By using a modal window to display their campaign, 2ndWind was able to take up less real estate on their product pages.!6

Example #6: Software SecureIndustry: SoftwareCapture Method: Bravo MicrositeCampaign Marketing Channel: Website, EmailWhat We Like: Software Secure utilized Bravo’s microsite feature to outlinetheir campaign’s objective in a clean, simple way. They provided a seriesof questions for their users to answer, while also limiting the record time to120 seconds or less. This will ensure that the videos received are on-point,thereby requiring less editing in the long run.!7

Example #7: ID WholesalerIndustry: Photo Identification ProductsCapture Method: Bravo Record WidgetCampaign Marketing Channel: Website, Email, FacebookWhat We Like: ID Wholesaler created a dedicated landing page on theirwebsite to outline their campaign’s objective. They provided their visitorswith a sample video for inspiration and direction, as well as a smallincentive to help boost their overall campaign conversion rate.!8

Example #8: Mario Tricoci Salon & SpaIndustry: Health & BeautyCapture Method: Bravo MicrositeCampaign Marketing Channel: Email, Facebook, TwitterWhat We Like: Mario Tricoci created a dedicated email to outline theircampaign’s objective. They distributed this email to a unique segmentwithin their database and provided their recipients with multiple prizes forthe best submissions to help boost their overall campaign conversion rate.!9

Example #9: Pearson LongmanIndustry: EducationCapture Method: Bravo Record Widget (Facebook App)Campaign Marketing Channel: Facebook, EmailWhat We Like: Pearson integrated Bravo’s record widget within aFacebook app on their fan page to outline their campaign’s objective.Their campaign focused on providing a personal outlet for teachers to tellpowerful stories of how their students inspired them.!10

Example #10: Time to HireIndustry: HR & RecruitingCapture Method: Bravo MicrositeCampaign Marketing Channel: EmailWhat We Like: Time to Hire utilizes Bravo’s microsite to outline theircampaign’s simple objective: To collect video testimonials from happycustomers after they use Time to Hire’s recruitment service. Once videosare captured, Time to Hire streams these raw, authentic videos on theirTestimonials page to help boost their credibility and generate more leads.!11

ConclusionWhether you’re a business owner or a marketer, we hope these 10examples gave you some inspiration for your next video testimonialcampaign.Let’s review the key takeaways: Provide a video testimonial example that your customers canreview prior to recording their own. Provide a small incentive for your customers should they investthe time to record a video. Create a simple, clear and concise landing page to outline yourvideo testimonial campaign’s objective. Create an engaging call-to-action to record a video testimonialon your landing page. If you and your team have the technical capabilities, embedBravo’s record widget on your landing page to make therecording process easier and more streamlined for yourcustomers. If you have more than one question to ask your customers, try tokeep this limited to a maximum of three questions to keep yourcustomers on-point. Once you capture a handful of videos, create a dedicatedpage on your website that streams these testimonials and, ifapplicable, provide a call-to-action for the visitor to record theirown. If you have more than one product or service, try creating adedicated campaign for each. This way, the videos youcapture via Bravo will be organized by product or service type. If you have limited real estate on your landing page, displayBravo’s record widget in a modal window.!12

Set a time limit for the video length to keep your customers onpoint. This will also minimize the need for editing later. If you’re marketing your video testimonial campaign via email,be sure to segment your database and create dedicatedcampaigns within Bravo for each segment to boost overallconversion rates. If your customers are active on your Facebook page, integrateBravo’s record widget within a Facebook app to outline yourvideo testimonial campaign’s objective. Use your website, social media and email marketing to promoteyour video testimonial campaign.We hope that The 10 Best Video Testimonial Campaign Examples We’veEver Seen is a valuable resource to you as you embark on the excitingjourney of capturing online video testimonials from your customers!Companies such as Indeed, Act-On Softwareand Pearson are using Bravo to effortlesslycapture video testimonials from their customers.30-Day Free Trial getBravo.com All Rights Reserved!13